Pepsi First Ball Ka Captain Campaign
Posted by
Sagar Shah

Soft drink major Pepsico India unveiled its latest marketing initiative ahead of the ICC T-20 World Cup to be held in England in June this year.
The company has roped in cricketers, including Rohit Sharma, Robin Uthappa and Piyush Chawla, among others as part of a campaign, "First Ball Ka Captain" that will give 16 lucky winners an opportunity to bowl the first ball before every ICC World Twenty 20 match in England.
The Indian Premiere League is starting away and the buzz is starting to build up. The TV campaigns have been launched and so have the websites of the respective teams. Lets look at all the IPL websites and what have they been upto..
Pepsi First Ball Ka Captain’ (‘Promotion’) is brought to you by Pepsi Foods Pvt. Ltd.
Exchange 4 specially marked labels of Pepsi 500/600ml or 8 specially marked blue crowns of Pepsi 200ml/300ml at the nearest redemption centre and get a scratch card.
Scratch the card and you could win any of the following prizes:
* Pepsi First Ball Ka Captain (Number of prizes - 16)
* Watch a match of ICC T20 World Cup at England (Number of prizes - 40)
* Pepsi Star Player Pen Drives (Number of prizes 75000)
* ICC T20 World Cup Sipper (Number of prizes 75000)
* Pepsi My Can (Minimum guaranteed prize)
Terms & Conditions of this Contest :
1. ‘Pepsi First Ball Ka Captain’ (‘Promotion’) is brought to you by Pepsi Foods Pvt. Ltd. (‘Organizer’).
2. Promotion is valid in India from April 3, 2009 to May 15, 2009 (both dates inclusive) (‘Promotion Period’). Promotion is not valid in the State of Tamil Nadu and Uttar Pradesh. Products without the Promotion are also available. Participation is optional.
3. Promotion is open to all Indian residents except employees and the family members of Organizer, its associate companies, its advertising and promotional agencies and its auditors.
4. Promotion is being conducted under the supervision of independent auditors (‘Auditors’).
5. Exchange 4 specially marked labels of Pepsi 500/600ml or 8 specially marked blue crowns of Pepsi 200ml/300ml at the nearest redemption centre and get a scratch card. To get the details about the nearest redemption centre participant is required to contact 18002095888 (toll free) or the Call Centre at the number 022- 61555888 (paid) between 10 am to 7 p.m. except public holidays.
6. Scratch the card and you could win any of the following prizes:
1. Pepsi First Ball Ka Captain (Number of prizes - 16)
2. Watch a match of ICC T20 World Cup at England (Number of prizes - 40).
3. Pepsi Star Player Pen Drives (Number of prizes 75000)
4. ICC T20 World Cup Sipper (Number of prizes 75000)
5. Pepsi My Can (Minimum guaranteed prize).
7. For prize in category 6(i):-
1. The participant has to be above 18 years of age.
2. The participant shall have a valid passport.
3. The Prize entitles the winner to bowl one (1) ball to a celebrity (of the Organizer’s discretion) before a match of the ICC T20 World Cup (choice of match shall be at the discretion of the Organizer) in front of the entire stadium audience. The winner shall also be entitled to meet the captains of both the teams playing the match on that day.
4. All costs relating to travel from the Home town of the winner, boarding and lodging (Organizer’s choice of hotel/guest shall be final) for 3 days and 2 nights, food, and ticket of one match of ICC T20 World Cup for the winner will be borne by Organizers. All other expenses not expressly included above will not be borne by Organizers or any other agency on Organizers’ behalf, and will be the sole responsibility of the prize winner.
5. The winners will have to arrange the passport and visa on their own and at their own cost, these documents must be ready with the winner at least 15 days before the scheduled date of the departure.
6. Organizers assume no responsibility in the event of non availability of passport and visa and reserve the right to pass on the prize to next winner with valid documents.
7. Organizers shall not be responsible for any loss, injury or any other liability arising out of this trip for which the winners will be required to sign an indemnity in favour of the organizer.
8. The auditors will contact the winner at the contact number given by him, collect the prize winning scratch card against a receipt and verify the claim before redeeming the prize. Award of prizes is subject to the verification of the prize winning scratch card. After verification the prize winner will be informed the entire process of redemption of the prize.
9. If any Winner fails to take the trip when specified by the Organizer the prize will be forfeited in its entirety.
10. Organizer shall not be liable for any cancellations and/or delays in the train/flights/cars arranged for the winner due to any reason including but not limited to force majeure, logistical problems at the airports/railway stations/roads etc and the winner shall not have any claim against Organizer for the same and shall be deemed to have availed of his/her prize. Organizer shall not be responsible for any such eventuality and the winner undertakes not to claim any compensation from Organizer for the same.
8. For Prizes in category 6 (ii):-
1. The winner should be above 18 years of age and a valid passport holder.
2. The prize entitles the winner to watch a match of the ICC T 20 World Cup, 2009 at any of the venues at the sole discretion of the Organizers. The choice of the match is at the sole discretion of Organizers.
3. All costs relating to travel from the Home town of the winner, boarding and lodging (Organizer’s choice of hotel/guest shall be final) for 3 days and 2 nights, food, and ticket of one match of ICC T20 World Cup for the winner will be borne by Organizers. All other expenses not expressly included above will not be borne by Organizers or any other agency on Organizers’ behalf, and will be the sole responsibility of the prize winner.
4. The winners will have to arrange the passport and visa on their own and at their own cost, these documents must be ready with the winner at least 15 days before the scheduled date of the departure.
5. Organizers assume no responsibility in the event of non availability of passport and visa and reserve the right to pass on the prize to next winner with valid documents.
6. Organizers shall not be responsible for any loss, injury or any other liability arising out of this trip for which the winners will be required to sign an indemnity in favour of the organizer.
7. The auditors will contact the winner at the contact number given by him, collect the prize winning scratch card against a receipt and verify the claim before redeeming the prize. Award of prizes is subject to the verification of the prize winning scratch card. After verification the prize winner will be informed the entire process of redemption of the prize.
8. If any Winner fails to take the trip when specified by the Organizer the prize will be forfeited in its entirety.
9. Organizer shall not be liable for any cancellations and/or delays in the train/flights/cars arranged for the winner due to any reason including but not limited to force majeure, logistical problems at the airports/railway stations/roads etc and the winner shall not have any claim against Organizer for the same and shall be deemed to have availed of his/her prize. Organizer shall not be responsible for any such eventuality and the winner undertakes not to claim any compensation from Organizer for the same.
9. Prizes in category 6 (iii), 6(iv) and 6(v) can be redeemed at the redemption centre upon verification of the prize winning scratch card by the retailer. The winner will have to handover the scratch card to the redemption centre after receiving the prize.
10. Organizer reserves the right to cancel, modify, extend or withdraw the offer at its sole and absolute discretion.
11. All scratch cards submitted towards verification shall become the property of Organizer.
12. Decision of Organizer and the auditors will be final and binding with regard to promotion and prizes and no correspondence will be entertained in this regard.
13. Prizes are not transferable and no cash payment in lieu of the prizes will be made.
14. Organizer shall be at liberty to use the photographs, voice, motion pictures of the winner for media coverage, advertisement or publicity in any form which is existing today or will be known anytime in the future without any further consideration to the winner.
15. Winners will have to bear incidental costs, if any, that may arise for redemption of the prize.
16. The pictures of prizes depicted on the press ads/ posters/ TVC’s etc. are only representative and the actual prizes may vary from the depictions.
17. Organizer shall not be responsible for any loss, injury or any other liability arising out of the offer.
18. Organizer shall not be liable for any loss or damage due to Act of God, Governmental actions, other force majeure circumstances and shall not be liable to pay any amount as compensation or otherwise for any such loss.
19. Organizer shall not be liable for any loss of prize due to incorrect address or any other information provided by the winner.
20. Incomplete entries (name/address/telephone) will not be considered for the prize.
21. All taxes/levies and charges on prizes will be the responsibility of the winner. Taxes as applicable will be deducted at the source for all prizes.
22. All disputes relating to this promotion shall be subject to the exclusive jurisdiction of Courts at New Delhi only.
For more Such offers and Updates Subscribe Our Email Alert Service.
The company has roped in cricketers, including Rohit Sharma, Robin Uthappa and Piyush Chawla, among others as part of a campaign, "First Ball Ka Captain" that will give 16 lucky winners an opportunity to bowl the first ball before every ICC World Twenty 20 match in England.
The Indian Premiere League is starting away and the buzz is starting to build up. The TV campaigns have been launched and so have the websites of the respective teams. Lets look at all the IPL websites and what have they been upto..
Pepsi First Ball Ka Captain’ (‘Promotion’) is brought to you by Pepsi Foods Pvt. Ltd.
Exchange 4 specially marked labels of Pepsi 500/600ml or 8 specially marked blue crowns of Pepsi 200ml/300ml at the nearest redemption centre and get a scratch card.
Scratch the card and you could win any of the following prizes:
* Pepsi First Ball Ka Captain (Number of prizes - 16)
* Watch a match of ICC T20 World Cup at England (Number of prizes - 40)
* Pepsi Star Player Pen Drives (Number of prizes 75000)
* ICC T20 World Cup Sipper (Number of prizes 75000)
* Pepsi My Can (Minimum guaranteed prize)
Terms & Conditions of this Contest :
1. ‘Pepsi First Ball Ka Captain’ (‘Promotion’) is brought to you by Pepsi Foods Pvt. Ltd. (‘Organizer’).
2. Promotion is valid in India from April 3, 2009 to May 15, 2009 (both dates inclusive) (‘Promotion Period’). Promotion is not valid in the State of Tamil Nadu and Uttar Pradesh. Products without the Promotion are also available. Participation is optional.
3. Promotion is open to all Indian residents except employees and the family members of Organizer, its associate companies, its advertising and promotional agencies and its auditors.
4. Promotion is being conducted under the supervision of independent auditors (‘Auditors’).
5. Exchange 4 specially marked labels of Pepsi 500/600ml or 8 specially marked blue crowns of Pepsi 200ml/300ml at the nearest redemption centre and get a scratch card. To get the details about the nearest redemption centre participant is required to contact 18002095888 (toll free) or the Call Centre at the number 022- 61555888 (paid) between 10 am to 7 p.m. except public holidays.
6. Scratch the card and you could win any of the following prizes:
1. Pepsi First Ball Ka Captain (Number of prizes - 16)
2. Watch a match of ICC T20 World Cup at England (Number of prizes - 40).
3. Pepsi Star Player Pen Drives (Number of prizes 75000)
4. ICC T20 World Cup Sipper (Number of prizes 75000)
5. Pepsi My Can (Minimum guaranteed prize).
7. For prize in category 6(i):-
1. The participant has to be above 18 years of age.
2. The participant shall have a valid passport.
3. The Prize entitles the winner to bowl one (1) ball to a celebrity (of the Organizer’s discretion) before a match of the ICC T20 World Cup (choice of match shall be at the discretion of the Organizer) in front of the entire stadium audience. The winner shall also be entitled to meet the captains of both the teams playing the match on that day.
4. All costs relating to travel from the Home town of the winner, boarding and lodging (Organizer’s choice of hotel/guest shall be final) for 3 days and 2 nights, food, and ticket of one match of ICC T20 World Cup for the winner will be borne by Organizers. All other expenses not expressly included above will not be borne by Organizers or any other agency on Organizers’ behalf, and will be the sole responsibility of the prize winner.
5. The winners will have to arrange the passport and visa on their own and at their own cost, these documents must be ready with the winner at least 15 days before the scheduled date of the departure.
6. Organizers assume no responsibility in the event of non availability of passport and visa and reserve the right to pass on the prize to next winner with valid documents.
7. Organizers shall not be responsible for any loss, injury or any other liability arising out of this trip for which the winners will be required to sign an indemnity in favour of the organizer.
8. The auditors will contact the winner at the contact number given by him, collect the prize winning scratch card against a receipt and verify the claim before redeeming the prize. Award of prizes is subject to the verification of the prize winning scratch card. After verification the prize winner will be informed the entire process of redemption of the prize.
9. If any Winner fails to take the trip when specified by the Organizer the prize will be forfeited in its entirety.
10. Organizer shall not be liable for any cancellations and/or delays in the train/flights/cars arranged for the winner due to any reason including but not limited to force majeure, logistical problems at the airports/railway stations/roads etc and the winner shall not have any claim against Organizer for the same and shall be deemed to have availed of his/her prize. Organizer shall not be responsible for any such eventuality and the winner undertakes not to claim any compensation from Organizer for the same.
8. For Prizes in category 6 (ii):-
1. The winner should be above 18 years of age and a valid passport holder.
2. The prize entitles the winner to watch a match of the ICC T 20 World Cup, 2009 at any of the venues at the sole discretion of the Organizers. The choice of the match is at the sole discretion of Organizers.
3. All costs relating to travel from the Home town of the winner, boarding and lodging (Organizer’s choice of hotel/guest shall be final) for 3 days and 2 nights, food, and ticket of one match of ICC T20 World Cup for the winner will be borne by Organizers. All other expenses not expressly included above will not be borne by Organizers or any other agency on Organizers’ behalf, and will be the sole responsibility of the prize winner.
4. The winners will have to arrange the passport and visa on their own and at their own cost, these documents must be ready with the winner at least 15 days before the scheduled date of the departure.
5. Organizers assume no responsibility in the event of non availability of passport and visa and reserve the right to pass on the prize to next winner with valid documents.
6. Organizers shall not be responsible for any loss, injury or any other liability arising out of this trip for which the winners will be required to sign an indemnity in favour of the organizer.
7. The auditors will contact the winner at the contact number given by him, collect the prize winning scratch card against a receipt and verify the claim before redeeming the prize. Award of prizes is subject to the verification of the prize winning scratch card. After verification the prize winner will be informed the entire process of redemption of the prize.
8. If any Winner fails to take the trip when specified by the Organizer the prize will be forfeited in its entirety.
9. Organizer shall not be liable for any cancellations and/or delays in the train/flights/cars arranged for the winner due to any reason including but not limited to force majeure, logistical problems at the airports/railway stations/roads etc and the winner shall not have any claim against Organizer for the same and shall be deemed to have availed of his/her prize. Organizer shall not be responsible for any such eventuality and the winner undertakes not to claim any compensation from Organizer for the same.
9. Prizes in category 6 (iii), 6(iv) and 6(v) can be redeemed at the redemption centre upon verification of the prize winning scratch card by the retailer. The winner will have to handover the scratch card to the redemption centre after receiving the prize.
10. Organizer reserves the right to cancel, modify, extend or withdraw the offer at its sole and absolute discretion.
11. All scratch cards submitted towards verification shall become the property of Organizer.
12. Decision of Organizer and the auditors will be final and binding with regard to promotion and prizes and no correspondence will be entertained in this regard.
13. Prizes are not transferable and no cash payment in lieu of the prizes will be made.
14. Organizer shall be at liberty to use the photographs, voice, motion pictures of the winner for media coverage, advertisement or publicity in any form which is existing today or will be known anytime in the future without any further consideration to the winner.
15. Winners will have to bear incidental costs, if any, that may arise for redemption of the prize.
16. The pictures of prizes depicted on the press ads/ posters/ TVC’s etc. are only representative and the actual prizes may vary from the depictions.
17. Organizer shall not be responsible for any loss, injury or any other liability arising out of the offer.
18. Organizer shall not be liable for any loss or damage due to Act of God, Governmental actions, other force majeure circumstances and shall not be liable to pay any amount as compensation or otherwise for any such loss.
19. Organizer shall not be liable for any loss of prize due to incorrect address or any other information provided by the winner.
20. Incomplete entries (name/address/telephone) will not be considered for the prize.
21. All taxes/levies and charges on prizes will be the responsibility of the winner. Taxes as applicable will be deducted at the source for all prizes.
22. All disputes relating to this promotion shall be subject to the exclusive jurisdiction of Courts at New Delhi only.
For more Such offers and Updates Subscribe Our Email Alert Service.
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