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Coca-Cola India has announced the launch of its innovative ‘Limca ‘Laptop Ki Barish’ consumer initiative nationally. As part of this unique initiative a computer generated lucky draw would provide consumers a chance to win “HP Mini Laptop” every hour for the next 45 days. The initiative is applicable to 200ml, 300ml returnable glass bottles (RGB) and also on 500 ml, 600 ml 1.25, 1.5, 2 & 2.25 liters PET bottles of Limca. As part of the under the crown initiative consumers just need to SMS “LIMCA” followed by a 9 digit unique code to 58558 from their GSM / CDMA mobile phones.

Additionally consumers also have the option to Call 186 0233 0233 and register their code through an Interactive Voice Response System (IVRS). The exciting initiative also provides consumers with an opportunity to win cash prizes of various denominations – applicable on 200 ml & 300 ml returnable glass bottles (RGB) of Limca.

The national initiative is designed to leverage the popularity of digital media like mobile phones (Both GSM & CDMA & IVRS), internet and laptops amongst soft drink consumers and would run from 1st August to 14th September, 2009. The initiative also supports the ‘Goal 511’ of Manufacturer’s Association for Information Technology (MAIT) of reaching out 500 million internet user, 100 million broadband connection and 100 million connected devices by 2012.

According to Srinivas Murthy, General Manager-Marketing, Coca-Cola India, “Limca has been associated with providing refreshment and rejuvenation both physically and emotionally, complimented with the dimension of freshness of human emotions. The youth today is constantly on the lookout of new opportunities to stay connected. Laptops are a one-stop-shop for them to establish the connect and at the same time provide mobility to the consumers. Taking the same thought forward we have launched our latest and one-of-its-kind ‘Limca Laptop Ki Barish’ initiative. I am sure the initiative will provide consumers a fresh surprise and they will find the entire initiative extremely appealing.”

Here is the Short Commercial Video of this Offer