Coca-Cola Khushiyan Replay Offer
Posted by
Sagar Shah
Riding the festive season wave, Coca-Cola India today announced the launch of its innovative 'Coca-Cola Khushiyan Replay' consumer promotion campaign nationally. As part of this unique initiative a computer generated lucky draw would provide consumers a chance to win 'Samsung Camcorder' every hour for the next 40 days. The initiative is applicable to 200ml, 300ml returnable glass bottles (RGB) and also on 500 ml, 600 ml 1.25, 1.5, 2 & 2.25 liters PET bottles. As part of a unique under the crown initiative, consumers just need to SMS 'COKE' followed by the 9 digit unique code to 58558 from their GSM / CDMA mobile phones.
Additionally, consumers also have the option to Call 186 0233 1233 and register their code through an Interactive Voice Response System (IVRS). The exciting initiative also provides consumers with an opportunity to win cash prizes of various denominations - applicable on 200 ml & 300 ml returnable glass bottles (RGB) of Coca-Cola through its Cash Bash offer.
Innovative platform to engage consumers through the key avenues like mobile phones to provide them with an opportunity to win Samsung Camcorder every hour.
* Consumer just needs to buy a bottle of Coca-Cola and look under the crown or behind the label for a 9 digit unique code - initiative applicable to 200 ml, 300 ml returnable glass bottles (RGB) and also on 350 ml, 500 ml, 600 ml, 1.25, 1.5 & 2.25 liters PET bottles.
* Just need to SMS 'COKE' followed by the unique code to 58558 from their GSM / CDMA mobile phones
* Additionally, consumers also have the option to Call 186 0233 1233 from and register the unique code through an Interactive Voice Response System (IVRS)
The Offer Valid From 10th September to 19th October, 2009.
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