Virgin Mobile, has announced its "New 50 paise STD Local" tariff for the prepaid segment. This offer will allow its customers to make STD and Local calls at 50paise/min without any extra charges (commitments) or a pack. They can call any number (mobile or landline) across networks, across India at only 50 paise per minute after the initial three minutes of the day.Announcing this market defining move today, Mr. M. A. Madhusudan, CEO, Virgin Mobile India said, "Youth are high users of mobile services. This offer will meet their behavioral needs by providing a value proposition on long distance calling. 'New 50 paise STD Local' tariff enjoys special significance given the fact that urban youth have a strong need for STD which comprises around 25% of their outgoing usage (in minutes) but importantly their spends on STD are as high as 50%. Our pocket friendly STD call rate will now help our youth customers make longer and more regular calls to their friends and family across the country."Comparing to industry he said, "Against the industry norm of providing STD at Rs. 1/minute at an additional monthly commitment, 'New 50 P STD Local' will provide the lowest all India STD base tariff offer at 50 paise/minute with no extra cost or purchase of a pack – a value proposition no other mobile service offers in India currently." New customers can avail the offer with a new Virgin Mobile connection on purchase of a starter kit priced at Rs. 99, while existing Virgin Mobile subscribers, who want to migrate to this plan, can also do soSunday, October 26, 2008
Virgin Mobile Offers 50 paise/minute STD Rates
Virgin Mobile, has announced its "New 50 paise STD Local" tariff for the prepaid segment. This offer will allow its customers to make STD and Local calls at 50paise/min without any extra charges (commitments) or a pack. They can call any number (mobile or landline) across networks, across India at only 50 paise per minute after the initial three minutes of the day.Announcing this market defining move today, Mr. M. A. Madhusudan, CEO, Virgin Mobile India said, "Youth are high users of mobile services. This offer will meet their behavioral needs by providing a value proposition on long distance calling. 'New 50 paise STD Local' tariff enjoys special significance given the fact that urban youth have a strong need for STD which comprises around 25% of their outgoing usage (in minutes) but importantly their spends on STD are as high as 50%. Our pocket friendly STD call rate will now help our youth customers make longer and more regular calls to their friends and family across the country."Comparing to industry he said, "Against the industry norm of providing STD at Rs. 1/minute at an additional monthly commitment, 'New 50 P STD Local' will provide the lowest all India STD base tariff offer at 50 paise/minute with no extra cost or purchase of a pack – a value proposition no other mobile service offers in India currently." New customers can avail the offer with a new Virgin Mobile connection on purchase of a starter kit priced at Rs. 99, while existing Virgin Mobile subscribers, who want to migrate to this plan, can also do so