Sprite, has announced an innovative promotion called the Ghanta Bajega, Ghanti Bajegi, Under the Crown (UTC) consumer initiative. This promotion is targeted at the young as the focus is in line with Sprite's "core identity of being clear, crisp and refreshing". Sprite drinkers participating in the marketing initiative get a chance to win a Nokia N Gage QD gaming phone every hour.
Consumers have to peel the crown liner of Sprite bottles and view the pre-printed code. They then have to SMS "Sprite" along with the nine-digit code to 8558 from their CDMA or GSM phone/ or call 190-1345-1345 between 9 a.m. to 9 p.m. to register the code.
A winner will then be selected by a computer draw every hour, leading to over 12 winners each day, according to the soft drink's representatives.
The offer is valid till June 30.
Consumers can login to www.sprite.co.in to keep themselves updated with the results.